noah noah. | learning experience designer
Pet Buddies Food Pantry
Website Redesign
Redesigned an Atlanta non-profit organization's website to...
Overview
PBFP is a 100% volunteer-operated, non-profit organization that provides low to no-cost services to pets and pet owners who are in need throughout the metro Atlanta area. Services provided include:
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Free pet food
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Spay/neuter services
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Resource lists
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Community outreach/education​
PROBLEM
Pet Buddies Food Pantry's website did not fully support its ability to reach and support pet owners in need. The outdated design, confusing navigation, and unclear messaging created a negative user experience, limiting awareness and donations.
MY ROLE
User Researcher
UX/UI Designer
TOOLS USED
Adobe XD
Miro
DURATION
3 weeks
TEAM
Jenn Abrom
Jacob Coleman
Andreea “Noah” Noah
Previous State
Below is the Pet Buddies Food Pantry website at the time of discovery.
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Identifying the needs of the users
We completed 58 online surveys and 5 phone interviews with current and former pet owners regarding their experiences with pet ownership, related hardships, and willingness to donate to organizations such as PBFP.
Participant demographics
Persona Development
The information provided from the surveys helped establish the need for 3 different user personas: donors, service applicants, and volunteers.​​
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However, for this iteration, we decided to focus on one user persona, the service applicants. This is be
Website-specific participant feedback
What participants did not like about the PBFP site
What participants liked about the PBFP site
DESIGN & PROTOTYPES
